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NEW BOOK RELEASE

Writing for Media & Monetising It

BY AZU ISHIEKWENE

⭐ ⭐ ⭐ ⭐ ⭐
"The book is a valuable resource for students, early- to mid-career journalists, and content creators seeking to understand and thrive in our increasingly intricate and rapidly evolving media ecosystem.”
Farooq Kperogi
Professor of Journalism and Emerging Media,
Kennesaw State University, Georgia, USA.
⭐ ⭐ ⭐ ⭐ ⭐
"It captures the core essences of lettering for beginner and intermediate learners and could serve as refresher literature for the initiated.”
Abiodun Adeniyi
Professor and Dean,
School of Post Graduate Studies, Baze University, Abuja.
⭐ ⭐ ⭐ ⭐ ⭐
“Azu’s track record, (and) the deep insight which he demonstrates as a seasoned columnist are further justifications that commend this present initiative.”
Oluyinka Esan
Professor of Broadcasting,
Film and Development Communication Department of Mass Communication,
Caleb University, Lagos.
⭐ ⭐ ⭐ ⭐ ⭐
"In this work, (Azubuike Ishiekwene)…gives back to the Times and Seasons that fostered him by giving to the future…”
Sonala Olumhense
Syndicated columnist, journalist and author.
⭐ ⭐ ⭐ ⭐ ⭐
"The book is a valuable resource for students, early- to mid-career journalists, and content creators seeking to understand and thrive in our increasingly intricate and rapidly evolving media ecosystem.”
Farooq Kperogi
Professor of Journalism and Emerging Media,
Kennesaw State University, Georgia, USA.
⭐ ⭐ ⭐ ⭐ ⭐
"It captures the core essences of lettering for beginner and intermediate learners and could serve as refresher literature for the initiated.”
Abiodun Adeniyi
Professor and Dean,
School of Post Graduate Studies, Baze University, Abuja.
⭐ ⭐ ⭐ ⭐ ⭐
“Azu’s track record, (and) the deep insight which he demonstrates as a seasoned columnist are further justifications that commend this present initiative.”
Oluyinka Esan
Professor of Broadcasting,
Film and Development Communication Department of Mass Communication,
Caleb University, Lagos.
⭐ ⭐ ⭐ ⭐ ⭐
"In this work, (Azubuike Ishiekwene)…gives back to the Times and Seasons that fostered him by giving to the future…”
Sonala Olumhense
Syndicated columnist, journalist and author.
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Writing for Media & Monetising It

About the Book

The book “Writing for Media & Monetising It” is about the craft of writing in simple, clear and relatable language. But it offers more. It provides a step-by-step approach, with lots of examples, about writing, especially writing for the media, and how you can get value from content. It also provides tips and insights on media law, writing for impact, and syndication, generative AI and originality and also, how to manage feedback and trolls. &

Praise for "Writing for Media & Monetising It"

Sonala OlumhenseSyndicated columnist, journalist and author.
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"Once upon a different era, Azubuike Ishiekwene was a reader. He then became a writer, editor, publisher, teacher, traveler, and speaker as well, as he witnessed the world being transformed by the written word and new technologies and was himself transformed by them. In this work, he gives back to the Times and Seasons that fostered him by giving to the future…”
Abiodun AdeniyiProfessor and Head of Mass Communication, Baze University, Abuja.
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“Its hands-on approach is unmistakable, just as is its simplicity. It captures the core essences of lettering for beginner and intermediate learners and could serve as refresher literature for the initiated.”
Oluyinka Esan Professor Broadcasting, Film & Development Communication Department of Mass Communication, Caleb University, Lagos.
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"Readers are well advised to attend to this text, to learn from a writer who has transitioned through phases in media business – from the adequacy of livelihood of salaried staff writers, to writers who need to innovate and become entrepreneurial as content creators. Azu’s track record, the deep insight which he demonstrates as a seasoned columnist are further justifications that commend this present initiative.”
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Farooq KperogiProfessor of Journalism and Emerging Media, Kennesaw State University, Georgia, USA
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“The book is a valuable resource for students, early- to mid-career journalists, and content creators seeking to understand and thrive in our increasingly intricate and rapidly evolving media ecosystem. Ishiekwene's firsthand experiences, combined with interviews with professionals, make this a comprehensive manual for effective, impactful writing in today's digital world. I recommend it in the highest terms.”
Abimbola AdelakunAssistant Professor, Department of African/African Diaspora Study, University of Texas at Austin, journalist and columnist.
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“Writing for the Media and Monetising It represents a generous and gracious gift from Azu Ishiekwene—a master journalist, writer, analyst, critic, and media man. This book is a collection of lessons and insights that will inspire and challenge you. It’s a rare gift from a master of the craft.”
Oluyinka Esan Professor Broadcasting, Film & Development Communication Department of Mass Communication, Caleb University, Lagos.
Read More
"Readers are well advised to attend to this text, to learn from a writer who has transitioned through phases in media business – from the adequacy of livelihood of salaried staff writers, to writers who need to innovate and become entrepreneurial as content creators. Azu’s track record, the deep insight which he demonstrates as a seasoned columnist are further justifications that commend this present initiative.”
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Next

Who needs to read "Writing for Media & Monetising It"

Writing for media & Monetising It
  • Students: Students in the final year of secondary school
  • Undergraduates in media or literary studies or the humanities; 
  • Interns; young- and middle-level writers/content creators; 
  • press/communication officers; 
  • anyone interested in clear, simple, valuable writing in a digital age
  • Old dogs who need to keep in touch.

Benefit of Reading "Writing for Media & Monetising It"

  • Enhance the quality of your writing
  • Increase your potential for earning from your content
  • Empowering creators to acquire practical tools to manage feedback, trolls, and potential libel
  • Learn how to leverage generative AI while maintaining originality
  • Bridge the gap between academic knowledge and real-world application
  • Gain insights to reinvent your career in a rapidly changing literary landscape
  • Approach the blank page with confidence and conviction

These benefits await you within the pages of Azu Ishiekwene’s insightful guide – “Writing for Media & Monetising It”.

More Praise for "Writing for Media & Monetising It"

Ferial HaffajeeWriter, editor, moderator, South Africa.
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"I can think of no better person than Azubuike Ishiekwene to steward young journalists into a world and landscape (so) fundamentally changed and shifted from what we have known. This world demands that we are both a fourth estate and a fifth, and that we navigate old and new politics, economics and technology with deftness and elegance while still earning a living. Azu, with his immense experience, is a great guide. I will be getting a first copy from a store as soon as I can.”
– Ngozi AnyaegbunamJournalist, author, and communication consultant.
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"Mr. Azubuike Ishiekwene, a great Nigerian journalist, has built a needed intellectual and socioeconomic bridge to link journalists to the new broad world of limitless applications, adaptations, opportunities, entrepreneurship and empowerment. This book will teach and motivate its readers to get up and join the present, which seems like a distant future."
Writing for Media & Monetising

About the Author

Azu Ishiekwene is currently Senior Vice Chairman/Editor-In-Chief of LEADERSHIP and has over 35 years’ experience in journalism. He was Editor and later, Executive Director, Publications, PUNCH. He was also MD/E-I-C and co-founder of The Interview magazine a privately-owned monthly Q & A magazine based in Abuja.

He is a fellow of the Nigerian Guild of Editors, was editorial board member of the World Policy Journal, a former member of the Board of the World Editors Forum; and founding board member of the Global Editors Network.  He was Chairman of the judging panel of the CNN African Journalist of the Year Panel

He is an author and a columnist with local and international media houses including City Press of South Africa; Daily Maverick, South Africa; Indepth News based in Europe; Ghanaian Chronicle and Clarin of Argentina. Apart from editing a number of published essays; he is the author of the book, “The Trial of Nuhu Ribadu.” 

He is a director of the Dantiye Centre for Leadership and Journalism (DCLJ), a capacity building centre indirectly accredited to the African Union Economic Social and Cultural Council (AU-ECOSOCC).

He is a graduate of Mass Communication from the University of Lagos and holds a master’s degree in Public Administration and International Affairs from the same university.

He was a voluntary part-time lecturer of Journalism at the Department of Mass Communication, University of Lagos; and also, at the NIJ, Ogba, Lagos.

His is currently Chairman of OpenFees, an Abuja-based NGO that has, in the last six years, paid fees for over 400 indigent students in public schools in Abuja

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