NEW BOOK RELEASE

A Midlifer's Guide to Content Creation and Profit

BY AZU ISHIEKWENE

About the Book

A Midlifer’s Guide to Content Creation and Profit argues that older adults can profitably interact with and expand their frontiers in the evolving landscape, despite the challenges of adapting to new technologies and social media.

It also argues that the social values that shaped them, particularly those in midlife, can help them adjust. Yet, social values are not enough. They must be reinforced with know-how and the ability to identify and apply information to beneficial, practical use. This guide sets out to fill that vital knowledge gap for midlifers.

Advance Praise for "A Midlifer's Guide to Content Creation and Profit

“This book is a wealth of insights, a robust roadmap for midlifers aiming to flourish in a complex digital age. Its blend of honest reflections, expert interviews and captivating life stories offers compelling and inspiring proof that the digital age is not the exclusive domain of any age group but a space where all demographics can ideate, execute and thrive.”

“Finally, a book to bridge the great tech divide between older and newer generations and open the minds of midlifers to the borderless possibilities surrounding them in the new world. This is a fascinating and engaging work from the peerless teacher who practises what he preaches.”

Highlight of the Workbook

A powerful new voice for the 40+ generation:
The book challenges the age-old saying “a fool at forty is a fool forever”, proving that creativity, productivity, and profitability do not expire with age.
Written for midlifers and Gen X (ages 40–60):
It speaks directly to those who feel left out of the digital conversation — offering a fresh perspective on how to thrive in today’s content-driven world.
A roadmap to digital reinvention:
The author shows how to turn decades of experience, talent, and wisdom into income through writing, storytelling, and content creation.
Inspired by real stories of midlife transformation:
Readers meet journalists who earned millions from their short stories, octogenarians who published debut books, and professionals who embraced technology late in life — and flourished.
Bridging generations with purpose:
The book helps readers relate better to younger generations — Gen Z and Millennials — while maintaining the discipline, integrity, and values that define their own.
From the author of Writing for Media and Monetising It:
This work expands on his earlier success, this time focusing on the overlooked midlife audience eager to learn, earn, and stay relevant.
A blend of wisdom and practicality:
Combines storytelling, research, and real-world strategies to guide readers in monetising their knowledge, art, or experience using modern tools and platforms.

Why It's a Must-Read

Key message:
“Technology is not an end but a means to an end. It’s never too late to get a new lease on life — even at midlife.”

- Redefines what success after 40 can look like.
- Offers a simple guide to content monetization and digital relevance.
- Encourages midlifers to turn their stories into streams of income.
- Balances timeless values with modern tools for growth.
- Inspires hope, renewal, and financial confidence in later years.
In essence:
A Midlifer’s Guide to Content Creation and Profit is not just a book — it’s a movement urging readers to embrace technology, reclaim creativity, and rediscover purpose in the second act of life.

More Advance Praise for "A Midlifer's Guide to Content Creation and Profit

“A midlifer's guide to content creation and profit is both counterintuitive and logical. At a time when the concept of the individual as a ’brand' waxes stronger, there is also alongside the sense that the older generation should fade away to make room for the new and more savvy. This book challenges the idea of being put out to pasture with encouraging evidence, that aided with technology, there is no best before date for meaningful content and cultural production.”

“This is a timely and invaluable primer for Generation Xers, as well as others in older and younger generations, who might be feeling left behind by or lost in the rapidly evolving digital age. In this book, Azu Ishiekwene offers more than tips on how to monetise content or how digital immigrants can naturalise into digital natives. He, thankfully and thoughtfully, delves into how to wrestle with the complexities and peculiarities of the new age and still find meaning and purpose. I recommend the book highly to all, not just to its target audience.”

About the Author

Azu Ishiekwene is currently Senior Vice Chairman/Editor-In-Chief of LEADERSHIP and has over 35 years’ experience in journalism. He was Editor and later, Executive Director, Publications, PUNCH. He was also MD/E-I-C and co-founder of The Interview magazine a privately-owned monthly Q & A magazine based in Abuja.

He is a fellow of the Nigerian Guild of Editors, was editorial board member of the World Policy Journal, a former member of the Board of the World Editors Forum; and founding board member of the Global Editors Network. He was Chairman of the judging panel of the CNN African Journalist of the Year Panel

He is an author and a columnist with local and international media houses including City Press of South Africa; Daily Maverick, South Africa; Indepth News based in Europe; Ghanaian Chronicle and Clarin of Argentina. Apart from editing a number of published essays; he is the author of the book, “The Trial of Nuhu Ribadu.”

He is a director of the Dantiye Centre for Leadership and Journalism (DCLJ), a capacity building centre indirectly accredited to the African Union Economic Social and Cultural Council (AU-ECOSOCC).

He is a graduate of Mass Communication from the University of Lagos and holds a master’s degree in Public Administration and International Affairs from the same university.

He was a voluntary part-time lecturer of Journalism at the Department of Mass Communication, University of Lagos; and also, at the NIJ, Ogba, Lagos.

His is currently Chairman of OpenFees, an Abuja-based NGO that has, in the last six years, paid fees for over 400 indigent students in public schools in Abuja