NEW BOOK RELEASE
Writing for Media & Monetising It Workbook
BY AZU ISHIEKWENE
About the Workbook
Azu Ishiekwene’s Writing for Media and Monetising It workbook is a focused, hands-on guide that complements the main book by diving deeper into the practical how-to of content monetization. This masterclass resource provides actionable strategies, a detailed A-Z of monetisation techniques, and specific AI applications to help creators maximise revenue. Through real-world examples and exercises, it empowers users to find tailored monetisation solutions, making it an essential companion for anyone serious about turning their media skills into income.
Extracts from "Writing for Media & Monetising It Workbook"
Highlight of the Workbook
- Compliments the main book as a valuable companion.
- Doubles down on the HOW of content monetisation.
- It helps readers find content monetisation solutions that work for them.
- Master-class resource material.
- A deeper dive into AI and A-Z of content monetisation.
How is the Workbook different from the main book?
- The main book covers a broader range of subjects; the workbook doubles down on money and how to make it.
- The main book is a primer on content monetisation; the workbook is a master class.
- The main book is a general introduction to some AI; the workbook shares use case techniques.
- The main book teases my personal experience with monetisation; the workbook dives into it with generous examples.
- One is complete with the other!
More Extracts from "Writing for Media & Monetising It Workbook"
About the Author
Azu Ishiekwene is currently Senior Vice Chairman/Editor-In-Chief of LEADERSHIP and has over 35 years’ experience in journalism. He was Editor and later, Executive Director, Publications, PUNCH. He was also MD/E-I-C and co-founder of The Interview magazine a privately-owned monthly Q & A magazine based in Abuja.
He is a fellow of the Nigerian Guild of Editors, was editorial board member of the World Policy Journal, a former member of the Board of the World Editors Forum; and founding board member of the Global Editors Network. He was Chairman of the judging panel of the CNN African Journalist of the Year Panel
He is an author and a columnist with local and international media houses including City Press of South Africa; Daily Maverick, South Africa; Indepth News based in Europe; Ghanaian Chronicle and Clarin of Argentina. Apart from editing a number of published essays; he is the author of the book, “The Trial of Nuhu Ribadu.”
He is a director of the Dantiye Centre for Leadership and Journalism (DCLJ), a capacity building centre indirectly accredited to the African Union Economic Social and Cultural Council (AU-ECOSOCC).
He is a graduate of Mass Communication from the University of Lagos and holds a master’s degree in Public Administration and International Affairs from the same university.
He was a voluntary part-time lecturer of Journalism at the Department of Mass Communication, University of Lagos; and also, at the NIJ, Ogba, Lagos.
His is currently Chairman of OpenFees, an Abuja-based NGO that has, in the last six years, paid fees for over 400 indigent students in public schools in Abuja